Followed by a discussion featuring Fred Noyes, architect and son of Eliot Noyes and others
Mid-century architect and designer Eliot Noyes built the design programs for some of America’s most powerful postwar corporations. The film weaves Noyes’ story with the broader context of corporate America’s embrace of Modernism during the period of postwar economic expansion and culminates in the backlash against Noyes and his generation during the countercultural upheaval of the Vietnam era. The life and work of Eliot Noyes is a vehicle to explore the intersection of postwar business, technology and design – a story that continues to resonate in the contemporary context.
“I was hooked from the very start. A first rate and absorbing documentary” – Leonard Maltin
“An illuminating and captivating documentary.” – NYC Movie Guru
